Australian Navy Pokes Fun at Machine Translation to Recruit Linguists
The Royal Australian Navy is searching for 40 Cryptologic Linguists to hire over the coming year. To generate recruitment buzz, the Navy launched a digital campaign that highlighted the need for human translators, according to a July 28, 2020 announcement by the Australian Defense Department. Earlier in July, the Defense Department uploaded a YouTube video that poked fun at Google Translate by running iconic Beyoncé song lyrics through the app followed by a call to action.
Recruitment videos were also created for the Department’s social media accounts (e.g., Facebook, Instagram) and reportedly used familiar song lyrics and movie quotes, translating them into multiple languages.
According to the Navy recruitment page, Cryptologic Linguists intercept, analyze, and translate foreign languages to support the country’s defense operations. They are not normally asked to work as interpreters.…MORE